Resume
Experience
2021 - Present
Experience Analyst
Avalara Technologies
Pune
It involved working on the cloud-based Avalara product, Avatax to simplify & automate the tax compliance of Sales tax in the US. Researching & interacting to drive usability & accessibility of the product, based on user insight & stakeholder feedback.
Additionally, also acted as the Creative Director for the India department in the global meets.
2019 - 2021
Performance Analyst
Northern Trust Financial Services
Executed research plans, data analysis & visualization of findings across the investment product cycle to articulate human centered problems to deliver customer centric risk reports & studies.
Pune
2019
Spanish Instructor
Petal Kids School
Content Writer
Advids
Brand Advocate
P&G
Teaching espanol to young kids, taught me patience, challenged me to explore innovative ways of teaching and delivery.
Working as a content writer I was responsible for script writing and writing descriptive as well as creative articles for various video creations and advertisements created by the company.
Freelancer
Projects
April 2019 - March 22
Content Strategist & Designer
Pink Turbann
Pune
Handled Content creation for all socials, designing and ideation of marketing campaigns. Successfully facilitated the move from a restaurant to a cloud kitchen using social media as a platform for customer engagement & sales.
October 21
Website development and interactive UI
Thirsty Liquor
New Zealand
Hands-on expertise in efficiently creating websites and applications utilizing creative user interactive visuals, for a liquor store in Auckland, New Zealand, wherein the business is proud of 30% upwards in YoY sales, with enhanced accessibility & reach amidst pandemic.
Jan 22 - present
Editor-in- chief
Avalara Editorial Team
Pune
Directed & lead the team of 8, in curating creative representation of regular company-wide Newsletters, Analysis releases, informative letters, etc. Actively used Jira, Adobe Illustrator
Leadership
Roles
2019-2021
Vice President PR
Toastmasters International
Pune
As a communications leader interacted dynamically with local communities and other regional clubs, developed workshops for writing press releases, oration, networking, and relationship-building.
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Design Coordinator for the 'Symagine' fest, 2018
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Winner for Northern Trust award most innovative idea challenge
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Best sustainable product design trophy under TFL, symbiosis
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Represented college in theatres at FICCI & Xavier's College
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Valuable photographer award for Whatshot, Times of India
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Academic Excellence medals in Managmt. & Public speaking
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FICCI best narrator award for social theatre
Recognition
Volunteer at Empower Orphans, a US based NGO
conducted a fundraising drive and raised sufficient funds to build a library with 1500 books in a school in Haryana
.Active member at Robin Hood Army
Volunteer at Bhoomi
taught art & vocational skills to the students on weekends
Volunteer Exp.
Education
2016-2019
Symbiosis College of Arts & Commerce
Bcom Hons specializing in Banking & Finance
Grade o
2016-2019
Symbiosis International University
2014-2016
D.A.V Public School
Diploma in Liberal Arts
12th
Percentage 95.6
Certification Courses
Google Analytics Google Analytics for Business
UI/UX Training Studio Incubator
Color and Cultural Connections LinkedIn Learning
UX Deep Dive: Mapping LinkedIn Learning
User Experience Skills Accenture
UX Design short course Career Foundry
Certifications
Professional
Skillset
Software Skills
Adobe XD
Figma
Adobe Illustrator
Adobe Photoshop
MS Office
Soft Skills
Corporate Communications
Observational & Visualization
Teamwork & Collaboration
Analytics & Research
Entrepreneurial Mindset
Google Analytics
Languages
English (proficient)
Hindi (proficient)
Spanish (Beginner)