Visual Design
Below are a few testimonies of the various visual design project I took up over the course of my creative exploration.
Logo Design
Creative Brief:
Baking is an art, that fills the room with the sweet smell of dough and hearts with warmth. It was a fun project designing the logo for a home baker starting out his business, specializing in cookies by the name of 'Odd Spatula'.
Ideas:
Raw color of the baked goods
Large chocolate chunk cookies
The trust in the brand plus the delicate art of baking
Newsletter
Ideated, spearheaded and executed an editorial team of 6, at a SaaS company for the curation of the first edition of an elaborate newsletter. Worked in close collaboration with the US counterparts for the same.
Menu Design
Curated end to end content, visual designing & PR for a Pune based QSR. Encompassing menu designing, promotions, events' ideation, SEO management, online traffic analysis, etc.
Brand Design
Took up the responsibility of creating and defining the brand image for a jewelry start up.
Creative brief: The store specializes in dainty, quirky and young jewelry. The idea was to create a logo and color scheme that would attract the target market of young girls and boys, promoting minimalistic fashion.